Kendall Jenner To Launch Her Own Competing Beauty Brand

1 min read

KKW Beauty who?

Just when we thought the beauty market had not another inch of room to give the Kardashian/Jenner clan, along comes ol' mate Kendall to prove us wrong.

According to the U.S. Patent and Trademark Office, Kendall Jenner, second youngest of the Kardashians: The Next Generation, filed for a trademark on May 2 for the labels ‘Kendall’ and ‘Kendall Jenner’.

And we know what you're thinking, "Maybe they're for new ventures with her other successful business deals, like Pepsi?"

Nope. Both names were registered specifically for beauty products across skin, hair, makeup and fragrance categories [aka Proactiv is still in with a fighting chance].

The news comes after lil' sis Kylie revealed she was launching a skincare brand - coming 22 May - hot off the heels from her KYBROW launch.

Kim has also just launched Nude Creme Lipsticks and Lip Liners as part of her KKW Beauty range.

Actually, we take back our initial statement, is anyone else feeling a little claustrophobic in the beauty industry right now?

Image: Instagram / Kendall Jenner


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Written By Ally Parker