Saint Laurent Releases A Condom Range So You Can Now Have High Fashion Sex

2 min read

You know what they say: sex sells.

If there’s one brand who understands that sex sells, it’s Saint Laurent.

The French luxury fashion house has just released a line of extremely boujee condoms to be sold exclusively at the brand’s new Paris concept store, Rive Droite.

Saint Laurent announced their new range of love gloves with an equally as salacious ad campaign featuring male model David Alexander Finn in, well, nothing at all. 

It’s not the first time Saint Laurent has dabbled in the world of sex-related merch. In the brand’s online store you can still find the tee emblazoned with ‘Debbie Says Use Condoms’ which was made famous by Blondie queen Debbie Harry. 

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Saint Laurent isn’t the only luxury label cashing in on sex, either. In 2017, Alexander Wang collaborated with Trojan on a range of condoms suitably named ‘Protect Your Wang’ which were sold to benefit the LGBT Center of New York. Then earlier this year, French label Vetements sent out invites to its Summer 2020 show via printed condoms. 

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Then there are all the knock-off designer condoms. In 2017, a graphic designer from Monaco released imagery of a range of unofficial Off-White ‘SAFE’ condoms, and all the way back in 2011 someone started flogging Chanel-branded condoms for a whopping USD $300.

At just €2, Saint Laurent’s condoms are far more affordable and in fancy gold packaging, they’re sure to impress your next bed buddy. They’re also making safe sex cool and giving the whole ‘no glove, no love’ thing a high fashion tick of approval, which is never a bad thing.

In fact, it feels like there has been an increase in positive chats around protected sex and de-stigmatising sex-related issues. Just take Queer Eye’s Jonathan Van Ness, who recent announced he was living with H.I.V. 

In an interview with The Guardian, JVN said:

“…the bigger part is that I wanted to do something to move the conversation forward in a meaningful way around HIV/AIDS and what it is to live with HIV, and to humanise and normalise a lot of the things I talk about have.” 

Here’s to a future where we’re all having these kinds of sex-positive conversations.

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Written By Kate Venman

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